I have a new obsession and – for once – it’s nothing to do with discovering a new flavour of Ben & Jerry’s ice-cream. Qwiki is a new online information resource which combines text and audio with snazzily presented slideshows, charts, maps, links and other multimedia. Sounds a bit geeky? It is but, like B&J’s Cookie Dough, it’s also highly addictive. Just look at what it pulled up on Richard Ayoade, star of the IT Crowd and director of Submarine – the best and most beautiful (not to mention funny) film I’ve seen at the cinema so far this year. Who knew, for example, that Ayoade is of Norwegian / Nigerian heritage, studied law at Cambridge University and lives on Gipsy Hill in South London, just like my cousin’s girlfriend?
Because WordPress doesn’t like iFrames I can’t embed Ayoade’s Qwiki for you can see what I’m talking about, so you’ll just have to sign up for it yourself (or follow the link above, yes this one).
Instead, here’s the movie trailer for Submarine. Go and see it. Today.
